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Tuesday, 22 May 2018 04:25 GMT

Job Details

Job Title:Segment Manager
Description:Segment Manager - Northampton , Northamptonshire Company Information Our client was founded in 1966 and is the leading credit card provider in the UK with 8.4 mln customers. 1 in 5 credit cards in the UK are issued by our client. Role Purpose Build and maintain an in-depth understanding of our customers, markets and environmental change and competitors; and identification of resulting actions. With a specific focus on the Medium Segment customer needs. Play a key role in shaping overall BPU strategy through a deep and sustained customer understanding. Develop innovative solutions to marketing challenges. (e.g. maximising the value of wallet share across UK Banking and Issuing Business). Develop and deliver marketing campaigns and activities through a variety of channels ensuring delivery to agreed time, cost & quality measures. Principal Accountabilities Developing and Delivering Customer Strategy (15%) Build and maintain fact base relating to Segment including a deep understanding of customer characteristics, attitudes & behaviours, competitor offerings, channel preferences etc from which to drive development of customer strategy Define and drive the implementation of the desired customer experience across the company. Drive consistency of customer contact across segment Represent segments as required internally and externally Campaign Management (65%) Develop and execute (with Recruitment, Retention and Cross Sales Teams) programme of campaigns consistent with segment customer strategy; to include: New customer recruitment plans including channel strategy Driving profitable growth from the current customer base (Existing Customer Marketing) Identification of target customers from within current customer base for migration to new segment propositions New initiatives to reduce attrition and drive customer engagement Ensure all marketing campaigns and activities are measured and reported effectively and in a timely fashion such that a continued improvement in value creation is achieved. Drive Segment Team Ways of Working (20%) To implement the segment team ways of working; take ownership of key processes and interactions and represent segment team as whole when required Ensure that tight control and governance are implemented and exercised within the Customer Segment team To continually seek to improve compliance, risk management and Audit performance Drive Business Bank & wider Group relationships relevant to the segment Candidate Specifications Technical Skills/Competencies Commercial Awareness Numeracy/analytical ability Problem solving/Decision making Customer/Market Perspective Relationship/Partnership management Good influencing & stakeholder management skills Drive for results Knowledge and Expertise (relating to specialist knowledge and expertise required to undertake the role. May include knowledge of the Bankís products, services and policies) - Essential B2B / consumer payment product experience Comprehensive knowledge of business practices and knowledge of commercial marketing in cards Proven experience in the project-planning arena Experience, qualifications and other requirements specific to the role Satisfies the FSA criteria for an approved person, both initially and ongoing. Practical experience in Commercial Card Issuing and/or Financial Services with a Marketing skew. - Preferred Relevant professional qualifications eg MCIM (or studying towards) Key Issues over the next 12-24 months Focus on values based prioritisation of campaign activity Creation & delivery of campaign agenda to achieve stretching segment growth targets Driving Business Bank penetration of Commercial Card products Support existing customer satisfaction through the development of regular communications, forums and other initiatives Additional details of exceptional aspects of the demands of the role Mental Agility & tendency towards thought leadership Experience in B2B Segment Marketing within Financial Services / Commoditised Markets (with track record in differentiating offering(s)). Company Values: of particular importance to this role Delivering on our promises The role requires high standards for achievement. Taking ownership of tasks and driving performance for oneself and colleagues is fundamental to this role. Make The company a great place to work Pride and passion will be required to effectively mobilise support from across Barclaycard Business (and potentially Group) for the nominated segment. Recognising and encouraging contribution from all is important as is demonstrating enthusiasm about the Commercial Payment Solutionís role and the value we add to the business. Seeing the world through our customerís eyes The perspective of our customers, their requirements and the impact on them of channel and proposition developments is key to successful delivery. This role demands a good appreciation of the role of segmentation, brand, customer value propositions and competitive positioning. Great leadership and teamwork The role holder will be expected to grow his/her own capability and knowledge in order to continually add value, but to also develop the talent, capability and relevant knowledge of the Segment Management team and wider teams brought together to develop and segment activities. High performance and great behaviours driving exceptional rewards Varied work, often with tight deadlines and high profile deliverables means that working smartly and successfully leveraging resources outside the immediate team is essential. The role requires the ability to develop effective team working where developing insights, applying previous learning and sharing ideas are key to success. The ability to influence others, often at senior level, and work in virtual teams from across the business is also a requirement. Respect, trust and integrity The role holder will need to be mindful of the impact on the companyís reputation in all activities, and be aware of the potential impact of market trends, policy, regulations, etc. on the companyís reputation.
Salary Range:£28000 - £45000/annum bonus, p
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