|Job Title:||Segment Manager|
|Description:||Segment Manager - Northampton , Northamptonshire
Our client was founded in 1966 and is the leading credit card provider in the UK with 8.4 mln customers. 1 in 5 credit cards in the UK are issued by our client.
Build and maintain an in-depth understanding of our customers, markets and environmental change and competitors; and identification of resulting actions. With a specific focus on the Medium Segment customer needs.
Play a key role in shaping overall BPU strategy through a deep and sustained customer understanding.
Develop innovative solutions to marketing challenges. (e.g. maximising the value of wallet share across UK Banking and Issuing Business).
Develop and deliver marketing campaigns and activities through a variety of channels ensuring delivery to agreed time, cost & quality measures.
Developing and Delivering Customer Strategy (15%)
Build and maintain fact base relating to Segment including a deep understanding of customer characteristics, attitudes & behaviours, competitor offerings, channel preferences etc from which to drive development of customer strategy
Define and drive the implementation of the desired customer experience across the company.
Drive consistency of customer contact across segment
Represent segments as required internally and externally
Campaign Management (65%)
Develop and execute (with Recruitment, Retention and Cross Sales Teams) programme of campaigns consistent with segment customer strategy; to include:
New customer recruitment plans including channel strategy
Driving profitable growth from the current customer base (Existing Customer Marketing)
Identification of target customers from within current customer base for migration to new segment propositions
New initiatives to reduce attrition and drive customer engagement
Ensure all marketing campaigns and activities are measured and reported effectively and in a timely fashion such that a continued improvement in value creation is achieved.
Drive Segment Team Ways of Working (20%)
To implement the segment team ways of working; take ownership of key processes and interactions and represent segment team as whole when required
Ensure that tight control and governance are implemented and exercised within the Customer Segment team
To continually seek to improve compliance, risk management and Audit performance
Drive Business Bank & wider Group relationships relevant to the segment
Problem solving/Decision making
Good influencing & stakeholder management skills
Drive for results
Knowledge and Expertise (relating to specialist knowledge and expertise required to undertake the role. May include knowledge of the Bankís products, services and policies)
B2B / consumer payment product experience
Comprehensive knowledge of business practices and knowledge of commercial marketing in cards
Proven experience in the project-planning arena
Experience, qualifications and other requirements specific to the role
Satisfies the FSA criteria for an approved person, both initially and ongoing.
Practical experience in Commercial Card Issuing and/or Financial Services with a Marketing skew.
Relevant professional qualifications eg MCIM (or studying towards)
Key Issues over the next 12-24 months
Focus on values based prioritisation of campaign activity
Creation & delivery of campaign agenda to achieve stretching segment growth targets
Driving Business Bank penetration of Commercial Card products
Support existing customer satisfaction through the development of regular communications, forums and other initiatives
Additional details of exceptional aspects of the demands of the role
Mental Agility & tendency towards thought leadership
Experience in B2B Segment Marketing within Financial Services / Commoditised Markets (with track record in differentiating offering(s)).
Company Values: of particular importance to this role
Delivering on our promises
The role requires high standards for achievement. Taking ownership of tasks and driving performance for oneself and colleagues is fundamental to this role.
Make The company a great place to work
Pride and passion will be required to effectively mobilise support from across Barclaycard Business (and potentially Group) for the nominated segment.
Recognising and encouraging contribution from all is important as is demonstrating enthusiasm about the Commercial Payment Solutionís role and the value we add to the business.
Seeing the world through our customerís eyes
The perspective of our customers, their requirements and the impact on them of channel and proposition developments is key to successful delivery. This role demands a good appreciation of the role of segmentation, brand, customer value propositions and competitive positioning.
Great leadership and teamwork
The role holder will be expected to grow his/her own capability and knowledge in order to continually add value, but to also develop the talent, capability and relevant knowledge of the Segment Management team and wider teams brought together to develop and segment activities.
High performance and great behaviours driving exceptional rewards
Varied work, often with tight deadlines and high profile deliverables means that working smartly and successfully leveraging resources outside the immediate team is essential.
The role requires the ability to develop effective team working where developing insights, applying previous learning and sharing ideas are key to success. The ability to influence others, often at senior level, and work in virtual teams from across the business is also a requirement.
Respect, trust and integrity
The role holder will need to be mindful of the impact on the companyís reputation in all activities, and be aware of the potential impact of market trends, policy, regulations, etc. on the companyís reputation.
|Salary Range:||£28000 - £45000/annum bonus, p|
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