|Job Title:||Campaign Executive|
|Description:||Campaign Executive - Northampton, Northamptonshire
Our client was founded in 1966 and is the leading credit card provider in the UK with 8.4 mln customers. 1 in 5 credit cards in the UK are issued by our client.
From STP produce a marketing communications plan to deliver the recruitment, retention, mandatory, operational and BAU marketing targets.
To develop, implement and manage high quality, cost effective marketing campaigns for the company across issuing, acquiring, international bpus.
To translate the company Marketing needs into leading edge campaigns, ensuring delivery of world-class campaign solutions.
To build strong working relationships with key internal and external stakeholders.
To ensure customers are at the heart of all campaign activity – challenging where appropriate.
To ensure campaigns deliver an acceptable return on investment as agreed with each BPU.
Campaign Development and Management (50%)
In conjunction with the BPUs produce a marketing communications calendar highlighting optimum use of channels to market for recruitment, retention and bau initiatives across small, medium, large and government business sectors to support direct and sales force delivery.
Develop, manage and deliver campaigns according to the Communications Calendar, on time and to budget.
Ensure marketing communications are on message and to the company brand values, and adhere to regulatory requirements.
Ensure delivered campaigns form industry best practice and meet the customer-centric needs of the nominated SBU. Seek continual improvement in communication quality by ensuring campaigns are regularly reviewed and learnings implemented.
Execute campaigns to Group process standards including the use of FRED and partnership engagements model.
Relationship and Stakeholder Management (25%)
Develop relationships with key colleagues and stakeholders across the nominated business to ensure customer focus and campaigns that meet business requirements and customer experience as a result of campaign responses is agreed with all operational areas.
Develop relationship with Business Banking counterparts to realize joint marketing opportunities and ensure they are aware of any mandatory/ operational activity that also impacts their customer base.
Manage the day to day partnership relationships, ensuring all partnerships have the strategic context for all activity.
Work closely with the partnership agencies to develop their knowledge and understanding of customers and the company.
Team working (15%)
Ensure effectiveness by developing top quality professional staff at all levels.
Deliver effective management of risk, governance, compliance and control issues within the team, ensuring all direct reports are aware of and adhere to their individual responsibilities in these areas.
Work with colleagues across Marketing to integrate and align communications plans and key messages.
Contribute to the development of a strong high performance culture within the Marketing and Communications function, which positions the company as the Employer of Choice for Communications/Marketing professionals.
Ensure effective cost management and control of team budget.
Insights focus – understanding that great propositions are developed from customer,
competitor, market insights and all creative execution relies on this to produce world
Strategic thinking – strong ability to shape strategy and convert into tactical execution in a fast moving market.
Creative solutions – ability to create new hypotheses, test rigorously and rapidly act to move to implementation.
Value-based business perspective – appreciation of commercial consequences of marketing decisions.
Brand focus – appreciating and managing the brand as a strategic asset. Vi execution importance and bringing values to life through effective communication strategies.
Command of modern marketing techniques – exploiting customer information for commercial advantage, applying customer segmentation techniques, exploiting emerging technologies, driving customised communication strategies to meet CRM ambitions, understanding and applying value-based marketing principles
Knowledge and Expertise (relating to specialist knowledge and expertise required to undertake the role. May include knowledge of the Bank’s products, services and policies
Detailed knowledge and experience of direct marketing across multiple routes to market, events and collateral.
Detailed knowledge of the company products and services.
Experience of B2B marketing.
Strong communication skills, written and verbal.
Proven stakeholder management expertise
A detailed knowledge of the nominated business, encompassing strategy, structure, products, markets and competitor.
Experience, qualifications and other requirements specific to the role
Satisfies the FSA criteria for an approved person, both initially and ongoing
Proven experience (3+ years) in developing and delivering world class marketing communications campaigns – particularly below the line (SP and DM)
Experience of channel marketing across multiple routes to market.
Evidence of managing internal and external partnership agencies.
Financial marketing, preferably B2B.
Key Issues over the next 12-24 months
Developing a full understanding of nominated business area, their products and key issues
Developing a close working relationship with the Marketing Directors and marketing teams.
Demonstrating the added value that Marketing Services bring to marketing communications.
The Company’s Behaviours: of particular importance to this role
Build Pride and Passion
Execute at Speed
Grow Talent and Capability
Protect and Enhance our Reputation
Willing to ‘rock the boat’ e.g. deliver unwelcome messages arising from objective analysis of business data honestly, assertively and constructively
|Salary Range:||£28 - £45/annum bonus, pension|
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