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Sunday, 20 May 2018 15:32 GMT

Job Details

Job Title:Campaign Executive
Description:Campaign Executive - Northampton , Northamptonshire Company Information Our client was founded in 1966 and is the leading credit card provider in the UK with 8.4 mln customers. 1 in 5 credit cards in the UK are issued by our client. Role Purpose To support Campaign Managers in developing, implementing and managing high quality, cost effective marketing campaigns for the nominated SBU To translate the SBU business needs into leading edge campaigns, ensuring delivery of world-class campaign solutions To build strong working relationships with key internal and external stakeholders To ensure customer focus is at the heart of all campaign activity – challenging where appropriate Principal Accountabilities Campaign Development and Management (75%) Support the development, management and delivery of campaigns according to the Communications Calendar, on time and to budget Ensure delivered campaigns form industry best practice and meet the customer-centric needs of the nominated SBU Seek sign-off from internal stakeholders to ensure marketing communications are on product message and to the company brand values, and adhere to regulatory requirements Manage operational customer mailings Source print and distribution quotes as required Check live laser proofs for accuracy Relationship and Stakeholder Management (10%) Develop relationships with key colleagues and stakeholders across the nominated business and in the Centres of Excellence to ensure customer focus and campaigns that meet business requirements Work closely with the partnership agencies to develop their knowledge and understanding of customers and the company Team working (15%) Deliver effective management of risk, governance, compliance and control issues within the team, ensuring all direct reports are aware of and adhere to their individual responsibilities in these areas. Work with colleagues across Marketing to integrate and align communications plans and key messages. Contribute to the development of a strong high performance culture within the Marketing and Communications function, which positions the company as the Employer of Choice for Communications/Marketing professionals. Ensure effective cost management and control of team budget. Candidate Specifications Technical Skills/Competencies Customer focus – instinctive approach to matching customer wants with business propositions augmented through outstanding observation skills. Creative solutions – ability to create new hypotheses, test rigorously and rapidly act to move to implementation. Value-based business perspective – appreciation of commercial consequences of marketing decisions. Brand focus – appreciating and managing the brand as a strategic asset. External business awareness – ability to focus competitively primed by experience of world-class organisational capability across a variety of industries. Command of modern marketing techniques – exploiting customer information for commercial advantage, applying customer segmentation techniques, exploiting emerging technologies, driving customised communication strategies to meet CRM ambitions, understanding and applying value-based marketing principles Competitive positioning – breadth of competitive awareness and understanding which drives significantly differentiated customer offerings. Knowledge and Expertise (relating to specialist knowledge and expertise required to undertake the role. May include knowledge of the Bank’s products, services and policies - Essential Good organisational skills Proven project management skills and experience Strong communication skills, written and verbal Proven relationship management skills Attention to detail Experience, qualifications and other requirements specific to the role - Essential Satisfies the FSA criteria for an approved person, both initially and ongoing At least 1 year’s proven experience in delivering leading-edge, below-the-line campaigns Key Issues over the next 12-24 months Developing a full understanding of nominated business area, their products and key issues Developing a close working relationship with the Marketing Directors and marketing teams Demonstrating the added value that Marketing Operations bring to marketing communications The Company Behaviours: of particular importance to this role Drive Performance Delight Customers Build Pride and Passion Execute at Speed Grow Talent and Capability Protect and Enhance our Reputation
Salary Range:£20 - £25/annum plus bonus, 27
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