|Job Title:||Campaign Executive|
|Description:||Campaign Executive - Northampton , Northamptonshire
Our client was founded in 1966 and is the leading credit card provider in the UK with 8.4 mln customers. 1 in 5 credit cards in the UK are issued by our client.
To support Campaign Managers in developing, implementing and managing high quality, cost effective marketing campaigns for the nominated SBU
To translate the SBU business needs into leading edge campaigns, ensuring delivery of world-class campaign solutions
To build strong working relationships with key internal and external stakeholders
To ensure customer focus is at the heart of all campaign activity – challenging where appropriate
Campaign Development and Management (75%)
Support the development, management and delivery of campaigns according to the Communications Calendar, on time and to budget
Ensure delivered campaigns form industry best practice and meet the customer-centric needs of the nominated SBU
Seek sign-off from internal stakeholders to ensure marketing communications are on product message and to the company brand values, and adhere to regulatory requirements
Manage operational customer mailings
Source print and distribution quotes as required
Check live laser proofs for accuracy
Relationship and Stakeholder Management (10%)
Develop relationships with key colleagues and stakeholders across the nominated business and in the Centres of Excellence to ensure customer focus and campaigns that meet business requirements
Work closely with the partnership agencies to develop their knowledge and understanding of customers and the company
Team working (15%)
Deliver effective management of risk, governance, compliance and control issues within the team, ensuring all direct reports are aware of and adhere to their individual responsibilities in these areas.
Work with colleagues across Marketing to integrate and align communications plans and key messages.
Contribute to the development of a strong high performance culture within the Marketing and Communications function, which positions the company as the Employer of Choice for Communications/Marketing professionals.
Ensure effective cost management and control of team budget.
Customer focus – instinctive approach to matching customer wants with business propositions augmented through outstanding observation skills.
Creative solutions – ability to create new hypotheses, test rigorously and rapidly act to move to implementation.
Value-based business perspective – appreciation of commercial consequences of marketing decisions.
Brand focus – appreciating and managing the brand as a strategic asset.
External business awareness – ability to focus competitively primed by experience of world-class organisational capability across a variety of industries.
Command of modern marketing techniques – exploiting customer information for commercial advantage, applying customer segmentation techniques, exploiting emerging technologies, driving customised communication strategies to meet CRM ambitions, understanding and applying value-based marketing principles
Competitive positioning – breadth of competitive awareness and understanding which drives significantly differentiated customer offerings.
Knowledge and Expertise (relating to specialist knowledge and expertise required to undertake the role. May include knowledge of the Bank’s products, services and policies
Good organisational skills
Proven project management skills and experience
Strong communication skills, written and verbal
Proven relationship management skills
Attention to detail
Experience, qualifications and other requirements specific to the role
Satisfies the FSA criteria for an approved person, both initially and ongoing
At least 1 year’s proven experience in delivering leading-edge, below-the-line campaigns
Key Issues over the next 12-24 months
Developing a full understanding of nominated business area, their products and key issues
Developing a close working relationship with the Marketing Directors and marketing teams
Demonstrating the added value that Marketing Operations bring to marketing communications
The Company Behaviours: of particular importance to this role
Build Pride and Passion
Execute at Speed
Grow Talent and Capability
Protect and Enhance our Reputation
|Salary Range:||£20 - £25/annum plus bonus, 27|
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